For each project, we will actively track and measure communications and the added value for your top-level business results.

Have we achieved marketplace differentiation and competitive advantage?

Have we contributed to milestones of the firm’s corporate and financial strategy (from which the communications goals derive)?

Have we earned trust for the corporate brand “behind” your product brands and equity story?

Have we gained market share, increased sales and number of clients or won new customer segments?

Have we retained business partners and investors?