Podcast ≠ Written text.

Audio formats add a new channel to the marketing mix.
They are, however, a genre of their own. We believe that podcasts should comprise news content and informational value listeners can really benefit from.

The operation of a podcast around business and finance topics needs reliable planning and calculation. We support our clients from the initial podcast concept to production, marketing, and analytics.

Ideally, your podcast “scales up” with a growing number of episodes: Downloads/streams and subscriptions increase. Budgetary and organizational effort can be reduced.

In order to ensure highest industry standards, we join up with media producer and certified Steinberg trainer Holger Steinbrink for technical support.